Swot Analysis for Sony Ericsson free essay sample

SWOT Analysis for Sony Ericsson Strengths: Increased market shares Reduced losses: Sony Ericsson has been successful in reducing its company losses in the past year. The company cut its total losses by more than half in the second half of 2002. Sony Ericsson should look to continue to cut costs in order to narrow company losses even further. The success of the joint venture will be viewed by its ability to break even and generate profits. Brand name: Having a strong brand name means that it will be more likely that Sony Ericsson will sell more handsets, as consumers normally choose to buy branded products with which they are familiar rather than those that are unfamiliar. Sony Ericsson should look to leverage both the Sony and Ericsson brand names, as they are both respected brand names in the fields of electronics and telecommunications. The joining of these two brand names will again help the company to increase awareness of its products resulting in increased sales of handsets. We will write a custom essay sample on Swot Analysis for Sony Ericsson or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page New products: Sony Ericsson has released a line of new products that it is forecasted will help the company to increase its share of the market, as well as generate extra sales and profits. Weaknesses: Loss making: The Sony Ericsson joint venture is currently loss making. Sony Ericsson must try to generate profits as soon as possible or the venture may be deemed unsuccessful. Company losses may still be tolerated over the next couple of years, as the Sony Ericsson venture has only been trading for a relatively short period of time. However, sustained losses over a period of time may lead to either Sony or Ericsson deciding to cease their funding of the joint venture. Marketing Costs: The launch of the company’s line of new cellular handsets will mean that marketing costs will increase for the months when the products are launched and for the initial period of the products’ life cycle. High marketing costs are a necessity in this situation in order to create awareness and stimulate demand for Sony Ericsson’s handsets in a marketplace that is saturated with competitive offerings. High marketing costs will make it more difficult for Sony Ericsson to narrow losses, breakeven and generate profits. Opportunities: Social Media: Sony Ericsson is boosting its social media activity in a bid to increase its share of the smart phone market, which is under pressure from brands like Apple and Google. Upgrade Segment Expanding Market G: The predicted transition to 3G wireless communication services provides Sony Ericsson with an opportunity to capture market share and generate revenues and profits. Sony Ericsson must cater for the increase in demand in this area by producing a number of handsets that will utilize this 3G technology. The company is making an effort to penetrate this sector of the market and has had some success in doing so. However, Sony Ericsson still tra ils industry rivals such as Motorola, NEC and Panasonic within the 3G sector of the market. Phone Design and Accessories: Sony Ericsson must monitor the latest trends in customer preferences for the design of handsets and the accessories provided for use in conjunction with handsets. For example, camera phones are expected to increase in popularity over the coming years. The increase in popularity of camera phones presents Sony Ericsson with an opportunity to increase its revenues and generate profits, as camera phones have a much higher average selling price than normal voice phones. Popular Handset Technology Threats: Strong Competition: Sony Ericsson faces strong competition in the marketplace from a number of industry rivals. The company’s competitors include Nokia, Samsung, Panasonic, LG Electronics, Motorola, Siemens and NEC. Sony Ericsson will also encounter increasing competition from up and coming Chinese cellular handset manufacturers such as TCL, Bird, Eastcomm and Legend. All of these companies will combine to take away sales and market share from Sony Ericsson. Pricing Pressure: The increasing competition in the cellular handset market will inevitably lead to pricing pressure. Pricing pressure will lead to a squeezing of Sony Ericsson’s margins. This will mean that the company will have to seek to cut its costs if it is forced to reduce the price of its products. Failure to do so could mean that the company will continue to make losses or only generate modest profits, when the potential is there for the company to achieve much more.

The Fifteenth President Essays - Presidency Of James Buchanan

The 15th President : James Buchanan was born in a log cabin on April 23, 1791. His parents, James Buchanan and Elizabeth (Speer) Buchanan were Irish immigrants who had made a successful life for themselves as merchants in rural Pennsylvania. James was the second of eleven children and the oldest boy.(Uher) Always eager to learn, he was privately tutored at home, and then he attended the village academy. He later studied law and graduated from Dickinson College in Carlisle, Pennsylvania. Soon after the War of 1812, Buchanan's venture into politics began. He was elected to the Pennsylvania House of Representatives at age 23 and served from 1814-1819. In spite of a recent personal scandal, he was elected to the U.S. House of Representatives in 1820. Buchanan served ten years as a Congressman from Pennsylvania (1821-1831). In 1832, President Jackson made him Ambassador to Russia, where he served 2 years. James Buchanan was well suited to the foreign posting. The two nations had been unable to negotiate a trade treaty, and Buchanan's legal skill enabled him to broker an agreement. In 1833,after returning from St. Petersburg he won a U.S. Senate seat. He served in the Senate from 1834-1845. President Polk named him to be the Secretary of State, from 1845-1849. When he did not win the Presidential nomination in 1852, President Pierce appointed him Ambassador to the Court of King James in England. He served in London, until the election of 1856. By the time Buchanan returned to Washington, slavery had become an important issue in American politics. He objected to slavery personally, but viewed the abolitionist movement as a greater threat to the Union. He claimed that the Constitution upheld the right of Southerners to own slaves and saw it as America's duty to protect slavery in the South. In 1856 Buchanan became the Democratic candidate for president. Having been a long time member of Congress and envoys to Russia and England, Buchanan had many political assets. He was a smooth, pleasantly dull conservative from the North with Southern support. Buchanan was the last president to support a legal recognition of slavery. When he took office the country remained dangerously divided between pro- and anti-slavery states, and he hoped to ease tensions. The situation was further inflamed, however, just two days into his term with the Supreme Court?s Dred Scott decision. The court declared that slaves and their descendents were property, not citizens. Furthermore, the court declared that the government could not dictate a white citizen?s right to own slaves based on where he lived. As a result, Northerners vowed to fight the decision and Southerners threatened to secede.."(Miller Center, U. of Virginia) In 1819, Buchanan became engaged to Anne Coleman, the daughter of a Philadelphia millionaire. She broke off the engagement after there was some speculation that Buchanan was only marrying her for her money. Coleman died a few days later, possibly a suicide . The physician's records list her cause of death as an overdose of laudanum, an opiate. Buchanan was not allowed to attend the funeral and his letter of sympathy was returned unopened by her father. James Buchanan swore "never to marry in honor of her memory."."(Miller Center, U. of Virginia) Although he remained a bachelor, James Buchanan did not lack for family life. When he was elected president he took his grown niece Harriet Lane, an attractive and popular woman in her twenties to be White house hostess. Buchanan loved to entertain and the White House saw a social season that rivaled the days of Julia Tyler.."(Miller Center, U. of Virginia) Numerous social events filled the ballrooms, and a Washington frightened by the impending war was only too glad to enjoy the hospitality While in Washington, Buchanan's "room mate" was Senator Rufus King of New York. The two men were virtually inseparable and were rumored to be lovers. They shared a house and a bedroom (this apparently was not uncommon for the time.) There are many written references of the close relationship and Historian James Loewen supports the theory that Buchanan and King were lovers. He notes that the two were referred to around Washington as "Siamese twins" which was contemporary slang for gay couples. Professor Loewen goes so far

Indira Gandhi Quotes

Indira Gandhi Quotes Indira Gandhi was the Prime Minister of India from 1966 to 1977 and from 1980 to 1984. Daughter of Jawaharlal Nehru, a hero in winning independence from Britain, Indira Gandhi was also a follower of Gandhi in her early years. Indira Gandhi was elected Prime Minister in 1966, and her administration was often controversial. After using the military to put an end to a Sikh separatist operation, Indira Gandhi was assassinated by her Sikh security guards in 1984. Select Quotations You must learn to be still in the midst of activity and to be vibrantly alive in repose. Actions today  mould  our tomorrows. What matters is that we should achieve what we set out to do.  (1977) Social change is brought about by those who dare and act, who can think unconventionally and who can court unpopularity.  (1974) My grandfather once told me that there were two kinds of people: those who do the work and those who take the credit. He told me to try to be in the first group; there was much less competition. Tolerance and compassion are active, not passive states, born of the capacity to listen, to observe and to respect others. They are founded on a reverence for life that shows itself in ones attitude to man and to the earth and to other creatures. This state of listening, observing, is to be alive; it is a state of understanding and it is the manifestation of a truly scientific mind that is mature with the quality of humanness. Ends may vary but means must be based on the acceptance of man as the  centre  of all quest. (1981) There exists no politician in India daring enough to attempt to explain to the masses that cows can be eaten.  (1975 interview with Oriana Fallaci) I would say our greatest achievement is to have survived as a free and democratic nation. Let us not allow ourselves to be oppressed by frustration or misguided by anger into  wrong  action which will inevitably increase the burden on the common man, undermine the very foundations of democracy and imperil the well-being and happiness of us all. But let our concern lead us to constructive effort, to hard work, to co-operation.  (1966) Our ancient philosophy speaks of right action. Lifes journey should be in quest neither of power nor wealth but of inner worth. The Gita says, To action alone  have  you a right, not to its fruits. We want progress, we want development, but in such a way that it does not disrupt the life of the area, the looks of the area, the beauty of the region and does not alienate the people from their own surroundings...  (1975) Martyrdom does not end something, it is only a beginning. You cannot shake hands with a clenched fist. There are moments in history when brooding tragedy and its dark shadows can be lightened by recalling great moments of the past. Even if Indira Gandhi dies, her blood would spring from the earth and thousands of  Indiras  will emerge to serve the people of the country. I say so because Indira Gandhi is not the name of a mere woman but a philosophy which is wedded to the service of the masses. –the month she was assassinated, October 20, 1984 I dont mind if my life goes in the service of the nation. If I die today every drop of my blood will invigorate the nation.  Ã¢â‚¬â€œthe night before she was assassinated, October 30, 1984. To bear many children is considered not only a religious blessing but also an investment. The greater their number, some Indians reason, the more alms they can beg.  (1975) It is not enough for a few at the top to reach outstanding ability. Performance at every level, even the very lowest, must be improved. All of us are part of the huge apparatus of the nation, the efficient working of which is dependent on the smooth functioning of every individual component.  (1969) Ability, and not class or community or wealth, should determine what education a child should have, what school he or she should go to.  (1966) The Himalayas have shaped our history; they have  moulded  our philosophy; they have inspired our saints and poets. They influence our weather. Once they defended us; now we must defend them. Our  defence  services are learning to know them and to love them.  Ã¢â‚¬â€¹(1968)

War Essay Example | Topics and Well Written Essays - 1250 words

War - Essay Example Many thinkers and intellectuals, not to mention religious leaders, have lent their support to Just War and have moulded it over centuries with their contributions. According to Christian theory, resorting to war under any circumstances other than self defence is immoral, because war is never justifiable. At the same time, war is State's option and right of self-defence. "This is selective pacifism, for it does not deny the state the right of self-defense; it only denies to the Christian the right to participate. Likewise the just war theory gives no blanket endorsement of war, but demands painstaking discrimination between just and unjust causes," (Holmes, 19752). Just War is considered to be just, because it is interference on behalf of humanity, to establish peace, to repel an inhuman attack, to save people from its grips, to abolish anarchy. War for peace is also called Moral war because its intention is re-establishing morality and natural law. Just War tradition is of two fold: one is when to launch into a Just War and another, how to conduct the war without resorting into injustice. So it covers not only the motive, but also the process. The end result of winning or losing does not figure much in a Just War even though every war is fought for winning. As the means of winning the war has to be just and beyond reproach, the result of the war takes a secondary place. As morality, ethics and justice should support the origin of such a war and shape the conduction of it, its end result, even though important, cannot be achieved by mean methods. Cicero, Augustine, Aquinas, Grotius and many more philosophers stood by Just War. This includes de mands like a competent authority to declare the war, and there should be all probability of success, amongst other just causes. St. Augustine categorised them as follows: "1. Defending against an external attack; 2. Recapturing things taken; 3. Punishing people who have done wrong." http://en.wikipedia.org/wiki/Just_war Just War should be conducted as an act of discrimination where only the guilty party should be punished and not the civilians and non-offenders. And this means biological weapons, weapons of mass destruction and nuclear weapons of any kind are ruled out. Another principle is that it should be governed by proportionality, and this means, the use of force should be proportional to the offence committed and not beyond that. Civilian deaths, attacks on helpless refugees, mass killings, and indiscriminate persecution are ruled out. Also it demands minimum force. Excessive killings, torture, destruction, upheaval, exodus, genocide, target killings of particular groups due to enmity are not allowed. Just wars demand just cause, just intent and war should be the last resort after exhausting all other means of achieving peace. There should be a lawful declaration of war and during war, non-combatant groups like medical services, ambassadors, journalists, individuals providing service like Red Cross, and organisations that provide relief to refugees and dislocated people should be spared of all

America history since 1865 Essay Example | Topics and Well Written Essays - 750 words

America history since 1865 - Essay Example After the Civil Rights Movement, all practices that discriminated the negro that include laws, norms (giving up a seat to a white), segregation was ended and paved the way for policies that elevated the Negro to have more place in American society such as the Affirmative Action Policy. Today, United States has now an Afro American President to the person of President Obama which would not have been possible without the Civil Rights Movement. II. Growth of government and state power   The New Deal was a government program of action by President Roosevelt to address the Great Depression when he assumed office as a President of the United States on March 4, 1933 I believe is the most important aspect of government’s growth and state power. The New Deal lifted the United States economy from the shambles of the Great Depression to become an economic superpower after the Second World War. President Roosevelt’s New Deal involved a series of economic programs focused on Relie f, Recovery and Reform of the economy not only to address the Great Depression but also to avoid the repetition of the same. Among the programs of his new deal was the obtained permission to reopen most banks and provided grants to citizens. He instituted government initiated work programs to generate employment through the Works Progress Administration (WPA) programs. President Roosevelt also pump primed the economy with the widespread public spending on infrastructure by constructing roads, buildings, dams and similar projects through his Public Works Administration (PWA) which provided not only jobs but income in the system. He also enlisted young men in the Civilian Conservation Corps (CCC) to work on conservation projects. President Roosevelt’s New Deal was to elevate both income and prices which dropped during the depression. When Second World War came in 1941, President Roosevelt shifted his attention to foreign policy to address the war. The war proved to be good for the US economy because the massive spending to build war machines double the country’s Gross National Product or GNP and reduced unemployment rate from 14% to less than 2%. III. United States Foreign Affairs   I would like to discuss the immigrants in the Chesapeake and New England as America’s early experience in Foreign Affairs because these migrations in 16th and 17th century helped shape the kind of country that she is today. In between 16th and 17th century, immigrants from England settled into the eastern coast of the colonized New World which was then known as America. These groups settled into two regions which were the Chesapeake and New England areas. Chesapeake included Virginia, Maryland, New Jerseys (East and West), Pennsylvania and Jamestown while New England composed of included Massachusetts Bay Colony, Plymouth, Rhode Island, Connecticut, and New Haven. While these immigrants came from the same country and spoke the same tongue, they proved to become different kind of people when they settled into these regions of America. Settlers in Chesapeake came into America mainly for economic reason while immigrants in the New England settled in America to escape the religious persecution back in England. Those who went to Chesapeake were into finding riches while those who settled in New England hoped to have religious freedom which they did not have back in England. Having different reason and motivation

The main problem of the study Essay Example for Free

The main problem of the study Essay This chapter presents the main problem of the study and some information surrounding the problem. It also includes the significance and scope and limitation of the study. Background of the Study Tobacco is one of the boosting industries in the world because of smokers. In the Philippines, cigarette is a major product which contributes much for the country’s economy. Smoker population worldwide has already reached 1.1 billion. Today, smokers are not just those who are aged 18 and above but also the high school students who start smoking at age 12. Almost all new smokers are children −3,000 teenagers start smoking every day. More than three million children under age 18 use tobacco products. Peer pressure, satisfaction, and curiosity are some factors that encourage a child to try smoking. It is hard to eliminate the use of cigarette in the world. Tobacco cigarette is being used since 1600s by Europeans. Read more:  Scope and Limitation Examples A cigarette is a small cylinder of finely cut tobacco leaves rolled in thin paper for smoking. It produces smoke that causes irritation to the nose of secondhand smokers. Nowadays, a new technology called Electric Cigarette also known as E-cigarette has been developed. It is an inhaler that vaporizes a liquid solution. It can be a replacement for tobacco cigarette for prevention of sickness. E-cigarette is also preferred by some teenagers because of its smell and different flavors. Most users of E-cigarette are those who have enough money because it is too expensive than the tobacco cigarette. However, long-time smokers still prefer the original tobacco cigarette. Even though cigarette is not highly recommended, it is still the number one drug in the Philippines. Statement of the Problem This research study will determine the facts about smoking focusing on the differences of tobacco cigarette to electric cigarette and its effects to  one’s body. Specifically, this study aims to answer the following questions: 1. What is tobacco cigarette? electric cigarette? 2. What are the differences between the two in terms of: a. chemical contents b. effects to the body c. effects to secondhand smokers? d. effects to the environment? 3. How can the users or non users avoid smoking? 4. What are the possibilities that e-cigarette will be a total replacement for tobacco cigarette? Significance of the Study There has been a growing population of smokers from time to time. This study was created with the main objective of giving the researchers the difference between electric cigarette and tobacco cigarette. The results of the study would be a great help to smokers by having enough information on possible results of too much exposure to smoke and its effects to non-smokers.  For public health workers, result of the study would be useful because they can be a mode of disseminating pieces of information about smoking. In overall prospective, this study will contribute a greater understanding in relation to smoking. Scope and Delimitations This study is focused on determining the facts about smoking: e-cigarette and tobacco cigarette and its effect to one’s body. It is about the differences and some specific disadvantages. The researchers do not want to encourage nor to discourage the use of both products but would simply try to state the facts and let the readers decide for themselves.

Competition of Apple versus Microsoft :: Technology

Microsoft and Apple are the two leading corporations in the rapidly growing electronic business. Apple Inc. was incorporated January 3, 1977, ('Apple Investor Relations Investor FAQ') one year after Microsoft was funded. In August 1981, Microsoft launched its first version of Windows version 1.0 sparking the competition between Microsoft and Apple. ('Introduction to Microsoft Windows') Microsoft is better than Apple because, people are more familiar with Microsoft Windows rather than Mac OS (Operating System) X. It is easier and cheaper to upgrade Microsoft's software and hardware rather than the Mac PC, and Microsoft's corporation also has much more to offer to the public than Apple Inc. It is true people are more familiar with Microsoft Windows rather than Apple's Mac OS X. After the release of Microsoft's Windows 3.0 in the 1990's, the Apple corporation fell, and more and more people started purchasing Microsoft's Windows, and forgetting that Apple even had an OS. ('1990-1995: Apple vs. Microsoft in the Enterprise.') While Apple only tried to sell their product to the upper class citizen and top businesses, Microsoft looked for ways to push their software out in any and every possible direction. ('1990-1995: Why the World Went Windows') Due to this renown, Microsoft has gained much business and publicity in both the corporate and public worlds. Today Microsoft Windows is everywhere, in almost every office, and in millions of homes around the world. Also, schools across the United States are running Microsoft Windows on their computer hardware. Microsoft Windows? interface and many of their features greatly differ from that of Apple?s Mac OS X. Since both schoo l systems and most major businesses run Microsoft Windows, it benefits to run Microsoft Windows in your own home instead of Apple?s Mac Os X because it would be more difficult to operate something that one is not familiar with. Microsoft products have become some of the most affordable and efficient products in the computer industry. Microsoft?s official website offers free and easy installation of new upgrades and updates for your Microsoft software. Also Microsoft Windows offers a free built in firewall, and security against viruses and spyware. All parts for a Microsoft computer are upgradable and interchangeable as long as the required version of Windows is on the PC. Before Apple started using Microsoft software for the Mac PC (also known as the iMac), the only upgradable hardware for an iMac was the RAM (random access memory), therefore, the only option would be to buy an entirely new PC if something went wrong.